Sweet Princess is a collection of girls and tween intimates. Girls from ages 4-14 all flock to the Sweet Princess brand for the creativity and fun looks that this collection encompasses. Bright colors, great prints, newness and creativity all make this collection rock. Tweens are afforded the great looks that they want from the junior market in appropriate silhouettes and sizes that they need. Built around a core of replenishable basics and complemented with fun and fashion, Sweet Princess looks to command shelfspace at retailers nationwide.